It is interesting to note that the user interface on the iPad is not as effective as in iFlex due to the limited range of control provided by the original iPhone gestures list. On the iPhone the swipe gesture was only used to spin through a list. As a result the only swipe gestures provided are either horizontal or vertical to spin through a displayed list. You can not swipe up and down in a list that is displayed as sequence of horizontal screens.
In the iFlex user interface the user moved within an article by using the arrow keys to scroll vertically and with the left and right keys to scroll to the next article in the section. This provided a great user experience as scrolling down within an article was natural and scrolling left to right to skim the above the fold view of each article provided ideal article surfing.
With the restriction to a single left right swipe for the scroll through a list, the developers have been forced to only allow scrolling through an individual article, and then forced the user to use a very awkward button to return to the front page. Pressing a button is not directional, so doesn’t allow the next or previous article to be selected, and interrupts the surfing experience with the need to press a small button instead of using a swipe.
In the absence of multi-dimensional swipe, the iPad has a drag gesture which would allow movement both vertically and horizontally with gestures. It isn’t clear if the iPad presentation layer would allow this to be used to flip to the next item rather than providing a location for a moved object but this may provide an interim solution. The long term solution would be to switch to a swipe gesture which allows movement in both dimensions and a return to an elegant surfing of the content.