Archive

Posts Tagged ‘dan smith guitar’

Dan Smith Will Teach You Guitar

September 7th, 2008 No comments
Dan Smith Will Teach You Guitar

Dan Smith Will Teach You Guitar

If you have ever lived in New York you will vaguely remember the posters of Dan Smith offering to teach you guitar. It is posted in every shop window across Manhattan. What it does to an individual to have such a public persona I can only guess at but over several variations of the poster he has presumably found that it is a message that works. It is quite noticeable that several others have tried to copy his general format for other services such as a local PC repair guy.

I always I assumed that he had some distributor posting the flyers up. There are several groups who post posters on temporary construction walls around town for record companies and film studios. However I would have been wrong. According to an article here by a David Kaufmann, who applied for lessons in order to get the back story, he actually manages to post all of the flyers himself. By doing so he is able to charge double what several reputable schools charge for guitar lessons and has people pre-book for a course.

The latest version of his poster with a milder demeanor and a seated position can be found on flickr here.

The prevalence of his marketing campaign has also let to a number of spoofs including for the film, The Love Guru, but an impressively long list was collected by tinagirlspy@flickr.com below. I’m very impressed that one person is able to get so much publicity and operate it all as a one man band.

Everything from songs….
www.bridgeandtunnelclub.com/music/boutique/da n_smith_will…

To interactive internet games…..
pixtrak.com/

To youtube videos…
www.youtube.com/watch?v=fBFV7HjHlnU
www.youtube.com/watch?v=UGwywSdq1M0

To countless imitators and/or parodies of his flyers-here are just a few…..
www.banterist.com/images/dan_edelweiss.jpg
bp1.blogger.com/_I2Yp45zmusc/RbDLiIUP4FI/AAAA AAAAADU/yb34…
bp3.blogger.com/_I2Yp45zmusc/RauSG4UP4DI/AAAA AAAAAC8/SwPL…
beersforbarcelona.blogspot.com/2007/01/dan-sm ith-will-tea…
thecrespo.blogspot.com/2005/11/new-york-fans- of-guitar-le…
bjornturoque.com/images/134579482501_3300.jpg

However, these ones are the only ones that are actually funny:
www.planetofthegrapes.com/pages/publicity.php
…but that’s because the guys in Nuclear O’Reilly ROCK!!!

Not to mention various blogs and articles – and two of the writers took a lesson with Dan just to write about it! Check it out:
www.nytimes.com/2005/04/17/nyregion/thecity/1 7guit.html
gridskipper.com/travel/new-york/dan-smith-has -taught-me-g…
www.reuters.com/article/sphereNews/idUSN28577 49420080228?…

Even John Mayer has gotten into the act…..
nymag.com/news/intelligencer/21352/

He now has a video up along the same lines as the flyer at: www.dansmithwillteachyouguitar.com

It took me some time to get to putting my own photo at the top of this blog and a suited photo on the corporate site I still find to be one of the scariest disembodied photos on the internet. It really does appear that every small consultancy shows their principal, management or leadership team but there are also some examples of people who maybe took it too far, as maybe Dan Smith has. The variety ranges from the tasteful to the salesy to the excessive. Or maybe they all work!

Share
Categories: Marketing, New York Tags: